Yes, our friend Rob, known the world over as Famous Author Rob Byrnes (FARB), must be re-christened. He's now Famous Award-Winning Author Rob Byrnes, so I suggest that he now be known as FAWARB. :)
Okay, maybe that doesn't roll off the tongue quite as easily.
Congratulations, Rob, on your well-deserved win of the Lambda Literary Award for Gay Romance! It's wonderful to see a good guy's excellent work be recognized!