Sunday, December 27, 2020

Book Review: "Come Fly the World" by Julia Cooke

 

Come Fly the World is a fascinating look at the world of flight attendants in a more glamorous age, although that age clearly was more challenging on a number of levels. Women took on the role of flight attendant ("stewardess" back then) for many reasons, among them the freedom to travel and see the world, personal independence, and the opportunity for freedom that wasn't easily found for women decades ago. This is an era, not so long ago, when the career options for women were limited. Female employees of the State Department, looking to build careers in diplomatic service, had to retire when they got married.

Throughout these decades, as the airline industry grew in a post-World War II world, the tough, smart women who worked for the airlines were witness to a changing world, including some of its glories and its horrors, like their participation in flights carrying soldiers to and from the Vietnam War, and the airlifts to save orphaned children as US involvement drew to a close.

Focusing primarily on Pan Am and the culture that grew with this leading international airline--with discussions of the roles of other airlines, as well--Come Fly the World immerses the reader in the experience airlines, particularly Pan Am, looked to create for travelers in a very different era from today's travel experience. The onboard announcements were part of the "showmanship," as the book quotes a publication of the day pointing out. "Our passengers are starting out on an adventure and we are helping them to get the feel of it immediately." Of course, this also was an era when there was no question about the image the airlines wanted to project in their stewardesses. Applying lipstick the right way, grooming lessons, and so on, all were part of the job. This continued and only took on a cruder tone in the "fly me" era of sexually-charged airline advertising.

While the exploitive nature of this airline-to-employee relationship is dubious, any number of these ladies also enjoyed the sexual and romantic freedom their profession offered. Happily, this book doesn't shy away from exploring this aspect of their careers, either. It's certainly not something that should bring shame. Rather, the freedom to live life as they saw fit is a great thing, and these pioneers of the professional world also helped usher in greater freedom for women in general. This is summed up well with the sharing of Helen Gurley Brown's favorite saying, "Good girls go to heaven. Bad girls go everywhere."

For those of us who wish we'd been able to experience the jet age and its classier approach to travel, being reminded of the days when airlines turned out guide books with tips on how to get the most out of visiting one city or another, Come Fly the World is a slice of happy time travel. Hitting an excellent balance between the glory of that era and the realities and challenges of life for those who lived it, the author does an excellent job of letting us experience life from the perspective of some of those who were on the front lines of the age.

From the first American flights to Moscow and the stewardesses' watching out for KGB surveillance to experiencing Beirut before it was devastated, back when it was the jewel of the Mediterranean, these ladies had amazing experiences. Just reading about what they saw was an exciting trip. Pan Am is gone now, as are a number of its contemporaries, and travel looks different these days, for better or worse, but Come Fly the World is a great read, capturing that era of international travel and the experiences of women who changed not just their world but the face of society going forward.

(I had the opportunity to review an advance copy of Come Fly the World. It's scheduled to be released on March 2, 2021, and I highly recommend it.)

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